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With millions of Indian sports fans across our Dream Sports ecosystem, it takes a highly data-driven team to understand what is required for great fan engagement and ultimately making sports better through our various brands. At Dream11 too, we have been on a constant mission to provide amazing end-to-end user experiences to over 130 million sports fans with new product features and offerings that are shipped regularly.

Amazon Web Services (AWS) announced their next generation general-purpose Solid State Drives (SSD) volumes in December 2020, aka GP3. In the previous version GP2, high throughput and Input/Output Operations Per Second (IOPS) were required for better performance, and a large storage or IOPS volume was needed to be provisioned. This usually led to the wastage of storage resources at much higher costs.

At Dream11, we have seen tremendous growth in terms of our user base to become the world’s largest fantasy sports platform. Our users can demonstrate their knowledge and skills in sports and connect deeper with the sport they love. With an ever-growing user base that currently stands at over 120 million, we work meticulously on our data platform to handle the sheer scale of generated data every second. Our goal is to build self-serve data products, be a data-obsessed team, and promote the concept of ‘data as a service within the organisation.

As a part of the agile-based development revolution, organizations have believed in rolling small and quick changes into the market. The theory of building fast-shipping fast plays a significant role in upgrading any product by rolling the features with very little time to market. However, this burdens the tech team’s efficiency in allocating dedicated human resources to ensure these changes seamlessly live onto the application on a frequent basis.

As the world’s largest fantasy sports platform, Dream11 has over 120 million sports fans participating in exciting fantasy sports contests to showcase their skill and knowledge in various sports! With so many users using the app at a given time, our traffic pattern can get very spiky in nature. It can go from thousands of concurrent users to millions in just a few minutes!

One of the most common traits of a successful application is the consistency in the use of colours, shapes, and patterns that leads to brand identification. At Dream11, we aim to standardise our entire design practices and design components. Turf, our design system, ensures that all our 120+ million users experience the same brand value, whichever platform they may be on.

Web Application Firewall (WAF) is considered a critical part of an effective security solution that offers website security and strengthens the overall security posture. The end goal for any web application Firewall is to protect the application against:

At Dream11, we have experienced tremendous growth from just 300,000 users in 2015 to over 110 million users at present. To grow at this blazingly fast pace, we moved to a microservice architecture for developing backend systems.

Every day on the Dream11 app, we host thousands of contests so our 110+ million fantasy sports fans can engage with their favorite sports in the palm of their hands. Since the team lineups are usually announced around 30 minutes before the real-life match begins, many of our users choose to join contests moments before the match start time. This is where the need for an optimum user experience becomes crucial for our success.

As the world’s largest fantasy sports platform with 110 million+ users, Dream11 hosts hundreds and thousands of fantasy sports contests every day. Here, our users can actively engage with real-life sporting events and showcase their knowledge of sports. However, enabling so many users to have the best experience possible on Dream11 every day can seem challenging. At such a large scale, one of the common behavioural analytics requirements that we have is Funnel Analytics, to understand user behaviour and preferences. With our in-house Data Platform where we collect, process and serve terabytes of data per day, we have solved this easily. And in this journey, our hero has been DataAware — a Funnel Analytics tool that we use to recognise and know user behaviour trends at such a large scale as Dream11. We developed DataAware with the following features: