As the world’s largest fantasy sports platform with 110 million+ users, Dream11 hosts hundreds and thousands of fantasy sports contests every day. Here, our users can actively engage with real-life sporting events and showcase their knowledge of sports. However, enabling so many users to have the best experience possible on Dream11 every day can seem challenging. At such a large scale, one of the common behavioural analytics requirements that we have is Funnel Analytics, to understand user behaviour and preferences. With our in-house Data Platform where we collect, process and serve terabytes of data per day, we have solved this easily. And in this journey, our hero has been DataAware — a Funnel Analytics tool that we use to recognise and know user behaviour trends at such a large scale as Dream11. We developed DataAware with the following features:
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