Experimentation

As a sports technology company, which is user first, we conduct hundreds of experiments to offer our users world-class experiences. However, conducting clean experiments isn’t always feasible. Given this challenge, and to stay ahead of the curve, we built our very own AI-based Causal Inference Platform, which leverages existing data to determine causal impact. We’ve leveraged Causal Inference to drive critical business decisions. Continue to read this blog to understand Dream11’s AI & data-centric journey.

At Dream11, experimentation runs deep in our DNA. We believe in building a culture that gives Dreamsters opportunities to experiment, fail and learn. In this blog, we deep dive into our journey to optimise payment success rates. We’ll touch upon the challenges we faced, the solutions deployed and the mathematical underpinnings behind our approach. Join us as we delve into the world of non-stationary bandits and how they've helped us maximise the success rate of payment routing.

With millions of Indian sports fans across our Dream Sports ecosystem, it takes a highly data-driven team to understand what is required for great fan engagement and ultimately making sports better through our various brands. At Dream11 too, we have been on a constant mission to provide amazing end-to-end user experiences to over 130 million sports fans with new product features and offerings that are shipped regularly.