Analytics

The Dream11 app hosts over 150M sports fans, with 171 RPM & 10.56 user concurrency. This results in over ~25TB of data per day. At this scale, it's all about crunching data for valuable insights and offering personalised experiences.

As the world’s largest fantasy sports platform with 110 million+ users, Dream11 hosts hundreds and thousands of fantasy sports contests every day. Here, our users can actively engage with real-life sporting events and showcase their knowledge of sports. However, enabling so many users to have the best experience possible on Dream11 every day can seem challenging. At such a large scale, one of the common behavioural analytics requirements that we have is Funnel Analytics, to understand user behaviour and preferences. With our in-house Data Platform where we collect, process and serve terabytes of data per day, we have solved this easily. And in this journey, our hero has been DataAware — a Funnel Analytics tool that we use to recognise and know user behaviour trends at such a large scale as Dream11. We developed DataAware with the following features:

Big Data is much more than simply a matter of size — it presents an opportunity to discover key insights and emerging trends in data, makes businesses more agile, board room decisions better informed, and answer questions that have previously been considered unanswerable. With all the hype around big data, insightful data is eventually most important to business.