As a sports technology company, which is user first, we conduct hundreds of experiments to offer our users world-class experiences. However, conducting clean experiments isn’t always feasible. Given this challenge, and to stay ahead of the curve, we built our very own AI-based Causal Inference Platform, which leverages existing data to determine causal impact. We’ve leveraged Causal Inference to drive critical business decisions. Continue to read this blog to understand Dream11’s AI & data-centric journey.
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