In today’s #BeyondTheAlgorithm, Aditya, AVP - Analytics & Decision Science at Dream11 shares his three-year journey of merging his passions—sports and technology at Dream11

Dream11 is gearing up for an action-packed IPL 2024 season with exciting new features. The app now has a streamlined onboarding process and a user-friendly interface, all to offer a world-class user experience. Get ready to dive into the thrill of fantasy cricket with Dream11's latest innovations!

As a sports technology company, which is user first, we conduct hundreds of experiments to offer our users world-class experiences. However, conducting clean experiments isn’t always feasible. Given this challenge, and to stay ahead of the curve, we built our very own AI-based Causal Inference Platform, which leverages existing data to determine causal impact. We’ve leveraged Causal Inference to drive critical business decisions. Continue to read this blog to understand Dream11’s AI & data-centric journey.